Facebook Paid Ads

Paid Ads Improve Reach and Post Performance

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According to the 2013 Social Rich Media Benchmark Report (ShopIgniter), promoting your Facebook posts with a paid ad increases organic and viral reach significantly but reduces click-throughs.

Promoting Facebook posts with paid ads increases reach but reduces CTR.

Key Takeaways:

Paid ads make a big difference on Facebook—at least in terms of reach and impressions. But before you start investing in Facebook ads, think about your target audience, focus on your marketing goals and understand how different post types perform when they’re promoted with ads.

Paid ads are used for promotional content, which by default draws less engagement than non-promotional content.

But if you’re trying to build your email list (you’ll need folks to click through to a landing page), then paying to promote the post might be a waste of cash, according to the research.

And don’t forget, whenever you want people to click, give them lots of images!

source: social media examiner

Forever and ever

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On Jan. 26 the U.S. Postal Service will be increasing the price of postage stamps three cents to 49 cents per stamp. This is supposed to be a two year temporary increase and will go back down depending … read more>>></em>
You can still invest at the current rate until January 26th. So I f you are like me, and still post letters by USPS mail, you can buy forever stamps at 46 cents a get a little ahead of yourself. USPS online. Happy New Year!

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Sales Suppression Software Programs and Devices are a Crime

Beginning January 1, 2014, Assembly Bill 781 (Chapter 532) makes it a crime for anyone to
knowingly sell, purchase, install, transfer or possess software programs or other electronic
devices that are used to hide or remove sales and to falsify records.
Sales suppression or sales-hiding software and devices allow users to fraudulently hide or
remove sales transactions from their electronic records and under report the true amount of
taxes or fees collected from customers and owed to the State.
These types of software and devices deprive our communities of funding for important
state and local services. They also provide users an unfair competitive advantage over those
who pay the correct amount of taxes and fees.
Violators of this new law could be sentenced to up to three years in county jail, fined up
to $10,000, and will be required to pay all illegally withheld taxes, including penalties and
interest.
Public awareness and involvement are essential in eliminating sales tax evasion.
To report suspected sales tax evasion, contact our Tax Evasion Hotline at 1-888-334-3300.
To submit a complaint by email, please go to:  www.boe.ca.gov/info/icomplaint.htm
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Driving Traffice to your Arcives

by Cheri Lucas Rowlands on December 3, 2013

Given the ephemeral nature of the internet — from breaking news to memes to reader attention spans — it feels like we, as online publishers, are pushed to keep pace with the web, writing post after post each day.

Most blogs are set up for this kind of schedule, with front pages displaying your latest posts. But while your readers (and search engines) love seeing fresh content on your homepage, we encourage you to promote your archives, too: your best posts, your hidden gems, and your timeless content. It’s great to drive traffic to older posts and different parts of your blog.

Read more

 

 

 

 

http://dailypost.wordpress.com/2013/12/03/traffic-to-archives/

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Stats Wrangling V: The Words that Bring You Traffic

Every blogger wants to find an audience. While we each have different ideas about the definition of great content, it’s clear that making informed, data-backed decisions can help us connect with our potential readers. Today, we’ll conclude our Stats Wrangling series by focusing on a key ingredient in any blog’s success. We’ll show you how […]

Read more of Stats Wrangling V: The Words that Bring You Traffic by Ben Huberman

WordPressCustomizer: Three Neat Features

Make the Most of Your Customizer: Three Neat Features to Try

WordPress.com users show their creativity not only in the content they publish, but also in how they design their sites. We always enjoy seeing how bloggers transform popular themes like Oxygen, Pilcrow, or Imbalance2 to create sleek, tailor-made sites. Today, let’s take a closer look at the Theme Customizer, a key tool for anyone looking to […]

Read more of this post by Ben Huberman

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