Bloom.fm Is A Mobile-First Music Streaming Service That’s Playing To A Different Tune

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TechCrunch

The news that Google has launched its own all-you-can-eat music steaming service, catchily named ‘Google Play Music All Access‘, didn’t come as a surprise. There had been rumours that the search giant was planning to create a Spotify/Rdio/Deezer competitor for some time. Why has it done so? Apparently it had to. Music is at the centre of the mobile computing experience, which is where Google wants to remain.

And yet — and yet — it appears to have brought nothing new to the music streaming table. Certainly from a consumer proposition, Google Play Music All Access looks just like Spotify et al, right down to the business model and pricing. This from the company that’s bringing us self-driving cars.

It’s therefore nice to see a startup trying something different and garnering some promising traction along the way. The UK’s Bloom.fm is a mobile-first music streaming service — it…

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