Google+ will be mandatory for all Gmail users. Google+ is also playing a major role in SEO by making it easier for marketers to show up in search results.
Take advantage of using links, bullets and forms.
Send customized invitations. As recipients RSVP, it syncs with Google Calendar and shows up automatically.
Turn on the option to use real time photo journal, which can been seen in a photo gallery.
Create circles to engage in a personable dialogue with each type you set up.
Video conferencing in real face time interactions.