Pinterest Launches Pins With More Info And A New Button For Mobile Apps

Standard

TechCrunch

MoreUseful_TechCrunch

Pinterest announced two new features today that will help make the site more attractive to potential advertisers. The first is pins embedded with additional information about products, recipes and movies. The second is a Pin It button that is now available on nine mobile apps.

The company says that its new features are a “first step toward making pins more useful.” The move, however, won’t just benefit users. It will also make the site potentially more appealing to advertising partners as Pinterest, which currently does not make revenue, hashes out its monetization model. Sites Pinterest has partnered with on its “more useful” pin initiative include retailers and publications popular among Pinterest’s users, such as e-commerce sites eBay, Etsy, Modcloth and Overstock; magazines like Martha Stewart Living and Real Simple; and entertainment sites Flixster, Netflix and Rotten Tomatoes. The first crop of mobile apps to get Pinterest’s…

View original post 76 more words

Advertisements